VIRTUAL DESIGN, UGC & SOCIAL COMMUNICATION SERVICES
Osito Events
2019 brand creation & business launch
Branding development and full creation for Vancouver arts and entertainment company, Osito Events
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- Brand creation
- Logo development
- Business card
- Website design
original creative direction & concept developed by Jennifer Lynch and Jesse Sugarman
commissioned sketched bear original artwork by Christine Lynch
rendered graphic art and all further development by Jennifer Lynch
The word OSITO translates from Spanish to English as 'Little Bear'. It is a pet name given to a partner, who ran away to Ibiza, by the boy who followed to get her back – it's a word of love
The concept further developed into "Party Bear", breathing life into a little bear that danced all night and hibernated all day, giving a real life story to a loveable teddy bear, scruffy and worn on the edges (single button eye), but always soft hearted and loveable (patched up hole, and stitched back together.
Adding a touch of playfulness, the helium balloon was added to remind our adult selves to not always take life so seriously, and as a reminder of joyful celebrations as children, spreading love across a dance floor.
